minus
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
plus

Where we’ve been

Aboriginal Culture Australia Australian Wildlife Bali Bangkok Business Travel California Chicago coral reef crocodiles Cultural History eco-tourism Elephants Endangered Species Endangered Wildlife Fraser Island Gourmet dining Great Barrier Reef Hawaii Humpback Whales Indonesia Islamic Culture Italy Myanmar New Zealand Northern Territory Organic food Oslo Polynesia Queensland Rutherglen Scuba diving Shopping SouthEast Asia South Island sustainable tourism Sustainable Travel Thailand Tigers Turkey USA Victoria Vietnam Volcanoes Wine Tourism

Are you a fan of Naked?

Click here for information about our upcoming small group tours to the world's most exciting destinations specially chosen for NHT readers.




1

How to travel haphazardly from Stockholm to Turku during late winter in a few days? Try this itinerary for something different.

(more…)

Learn more ...

1

Chesapeake Bay’s huge expanse of broad water and inlets has for centuries been Washington DC’s playground, the nation’s aquatic backdrop, its naval headquarters and unfortunately, a dumping ground for all kinds of industrial and agricultural waste.

(more…)

Learn more ...

1

Traveller Alert!

Below is a press release circulated late last year on various wire services:

‘October 15, 2013, TripAdvisor, Inc. today announced it has acquired Oyster.com, a hotel review website site featuring expert reviews and photos covering about 150 cities. Oyster will continue to operate out of New York City and will be incorporated into Smarter Travel Media. “We’re pleased to add the Oyster team to the TripAdvisor family,” said Steve Kaufer, co-founder and CEO TripAdvisor, Inc. “Oyster has created some wonderful photo and editorial content of hotels in popular destinations and it will be a strong addition to the TripAdvisor brand.” Terms of the acquisition will not be disclosed.’

I recently contacted Oyster.com in reference to an advertisement seen on MediaBistro.com in mid-January 2014 calling for freelance writers interested in contributing hotel reviews to the website.

Within one week, I received this email in response:

Hi Tom Neal,

Thanks so much for your interest in Oyster.com and for applying for the role of Freelance Hotel Review Writer. We’re happy to tell you that you’ve made it to the second phase of our interview process! Congrats!

Oyster.com is a hotel research tool that provides expert reviews and photos, and we’re getting ready to review more hotels around the world. Our photographers will visit thousands of hotels in the coming year, and they will provide our writers with surveys from their visits and hundreds of high-quality photos for each hotel (allowing the writer to get a visual tour of the property).

Since we will be covering so many hotels, we are looking for writers who will work with us on an ongoing basis and who will have the bandwidth for 10-20 hotel reviews a week. We will be hiring two people in the short-term, and will be looking to bring on more writers in the coming months.

We pay $50 per 500-word review that you write. Please note that this role does not involve travel.

****If you’re interested in the position, we’re asking that you complete an edit test for us.**** This allows us to compare qualified applicants “apples to apples” and is a crucial part of our recruitment process.

WRITING TEST

• Deadline: Monday, Jan. 27th, 5 p.m. EST
• To submit your test, reply to this email and ATTACH your work as a document.
• PLEASE VIEW INSTRUCTIONS HERE: http://bit.ly/19LPQen

Please let us know if you are planning to do the test. We look forward to reviewing your work!

Best,

The Oyster.com Team

I quote the Oyster.com email in full but am unable to quote my response as it was sent via Oyster.com’s CMS email system and I’m unable to retrieve it.

I can summarise my reply here.

I refused the offer of work as I believe an honest hotel review should be written based on the writer’s experience of staying at the hotel. I pointed out that my integrity as a critic would be jeopardised if I contributed to Oyster.com under these circumstances. I stated that I didn’t believe it possible to review a hotel I’d never even seen much less slept in. I also pointed out that the payment of 10 cents per word was derisory.

Here are a number of photo examples Oyster.com provided upon which I was to base my review as part of their application to contribute process. All the photos were sent in low res format. I haven’t altered the size of the files.

Hotel lobby?

Hotel lobby?

King Executive room bedside table?

King Executive room bedside table?

King Executive room hallway?

King Executive room hallway?

King Executive room number?

King Executive room number?

What does this all mean for travellers?

From my point of view, the major problem with the content on user generated travel websites is that it’s too easily manipulated and is often based on erroneous data collection. The other outstanding problem is the one of unfair criticism.

For instance, TripAdvisor is continually having problems in managing its content. Too many competitors with axes to grind against competing businesses have got away with writing negative reviews based purely upon jealousy or anger or both. Those reviews get published and the innocent victims are business owners trying to run their operations as best they can.

For owners of very small hotels and restaurants who are doing the right thing, too much valuable time can be spent replying to un-justified and erroneous complaints sent in by shonky operators or jealous competitors.

TripAdvisor has attempted to rectify the problems with its monitoring system but large gaps continue to cause great damage in the overall hospitality framework.

Good operators suffer while dishonest operators manipulate TripAdvisor to their own advantage.

Of course the ones who suffer most are readers and users.

Any reader naive enough to rely on Oyster.com for an authentic hotel review should study the facts first.

The reviews are not based on an actual experience.

The reviews are written based on a cursory scan of neutral photographs of properties the author has no actual experience visiting in person.

Imagine a film review based on a press release, the reviewer didn’t see the film. Or a theatrical review where the critic didn’t see the play? Or an automobile review the writer didn’t drive?

Would any sensible person take those reviews seriously?

I believe not.

A hotel review written based on zero personal experience, not seeing it or sleeping in it, is just as misleading to the reader.

It’s time to talk seriously and critically about the elephant in the room.

The press release of October 15, 2013 finishes here:

‘About TripAdvisor TripAdvisor® is the world’s largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and more than 100 million reviews and opinions covering more than 2.7 million accommodations, restaurants and attractions. The sites operate in 34 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.’

Be aware travellers, be very aware.

Learn more ...

1

Kaikoura, the town where the mountains meet the sea on the east coast of New Zealand’s South Island has attained a well-deserved reputation for eco-tourism.

(more…)

Learn more ...

1

Australia is well known internationally for its vibrant regional tourism scene, primarily driven by landscapes and wildlife.

Ask a typical international traveller what they think of when they consider Australia (if they do at all) and they’ll respond in one of two ways, wildlife: kangaroos, koalas and maybe platypus or landscape: Uluru, Great Barrier Reef and maybe Kakadu.

The ATC (Australia Tourism Commission see www.tourism.australia.com) has for decades based its international marketing campaigns largely on those holy grails of Australian tourism. Scenery dominates almost all television and print media coverage, which isn’t necessarily a bad approach. Uluru, the Great Barrier Reef and Kakadu are all unique and should be visited by tourists bent on signing off on their personal bucket lists.

But times are changing, largely due to an ever increasing sophistication of tastes and social media’s widening reach into markets dominated by food and wine tourists intent on exploring culture represented by what local people eat and drink.

The difference between people who eat (and drink) to live and people who live to eat (and drink) is more distinct than ever. Let’s face it, mass produced fast food and soft drinks will always appeal to lowest common denominator demographics where price is the primary decision maker. I’m talking about real statistics here and though there are always exceptions to every rule, the difference in average tourism spend between a Macca’s eating Coke drinking regular customer and one who avoids Macca’s and Coke as authentic sustenance is noticeably distinct.

Honestly speaking, I’ve never seen a McDonald’s food wrapper or an empty plastic bottle of Coke left behind at a boutique wine cellar door as carelessly tossed rubbish. It’s as if a social divide exists between one customer base and another. A Macmeal and Coke consumer tends not to care very much about saltbush fed lamb and Pinot Noir.

My theory about food and wine oriented tourism in Australia is a simple one based on close observation over a number of years.

In marketing terms, wine is the early adaptor. Wineries set the pace and other tourism businesses follow once a clear market led by visitors keen not only to buy wines, but dine and rest well when doing so is identified.

When an interesting, small-scale, family owned local wine industry is established, a few smart restaurateurs set up shop to take advantage of growing numbers of cellar door visitors and the significantly increased local customer base, a process that takes about ten years.

After another ten years or so, a few really outstanding boutique accommodation places open their doors to visitors looking for somewhere lovely to lay their heads and rest their stomachs after consuming bucket loads of great wine and food. Good-bye Country Comfort, Flag Inn and other bog standard motels and hello Hunter Valley’s Tower Lodge (www.towerestatewines.com), Barossa Valley’s The Louise (www.thelouise.com.au), Lower Alpine Valleys in Victoria the Lindenwarrah Lodge (www.lancemore.com.au) and Margaret River’s Cape Lodge (www.capelodge.com.au) citing for example, four outstanding small boutique hotels whose businesses are almost totally reliant on wine tourism.

Eventually, a thriving industry of concomitant businesses creates a self-sustaining local economy based on tourism, food, wine and all the operators involved in purveying goods and services to those businesses. Well trained hospitality employees settle in these wine and food driven regional areas and very soon the roll on effect of infused fresh energy adds more pizzazz to the entire scene.

Here’s a short list of established Australian wine and food driven tourist areas: in New South Wales it’s the Hunter Valley, Orange district, Mudgee district and around Canberra and Yass. In South Australia it’s the Barossa, Clare and Eden Valleys, the Adelaide Hills, McLaren Vale and Coonawarra. In Western Australia it’s the Margaret River region and the Great Southern region around Denmark and Frankland. In Tasmania it’s the Tamar Valley and Piper’s Brook region near Launceston and the Upper Derwent River and Coal River Valley outside Hobart. Victoria’s list of wine focussed tourism regions is the longest in Australia: Yarra Valley, Mornington Peninsula, the Beechworth region, Macedon Ranges to Daylesford, the northern Otway slopes around Birregurra to Bannockburn near Geelong, the Bellarine Peninsula, the King and Ovens Valley, Rutherglen, Milawa to Shepparton and the Goulburn Valley into the Strathbogie Ranges, West Gippsland around Leongatha and East Gippsland around Bairnsdale. Queensland’s Granite Ranges is the state’s best wine region and is slowly developing a more tantalising dining scene as a couple top end boutique hotels join the fun.

Tourism driven by wineries is worth over 1 billion dollars annually. Some state tourism authorities understand that fact and make use of it, most don’t.

South Australia’s tourism marketing campaign is largely driven by a food and wine focus, Victoria’s to a slightly lesser extent though in Victoria it’s the regions that drive the wine tourism marketing campaign, not the state tourism authority as a whole. Tasmania’s wine tourism is still in its nascent stage but improving as it grows in scale and reach. New South Wales and Queensland both lag behind in wine driven tourism marketing, seeing it more as a value add rather than a driver in and of itself. Western Australia’s wine tourism marketing is almost entirely focussed on the Margaret River region and suffers because of the lack of comprehensive coverage.

All states and territories tourism authorities are well advised to take note of the extraordinary value inherent in promoting wine and food tourism.

Travellers who love to eat and drink, discovering keys to local culture through interaction with people who care about what they eat and drink and the environment from which they source their livelihoods, spend more per capita than the average tourist does.

Learn more ...